Limerick has a history of enterprise and entrepreneurship which has underpinned much of the economic development. The capacity of the City to offer land areas for development has necessitated a move to the country areas. This has propelled much of the new industrial thinking around the knowledge economy.

This includes developing new employment opportunities, facilitating greater participation among all people in the promotion and development of enterprise. Broadening and strengthening the base of micro, knowledge and small to medium enterprises in the City, assisting to reduce dependence on traditional or declining economic sectors, maximising the employment and value added potential of all enterprises and contributing to national competitiveness.

Furthermore it calls for more focussed effort to extend benefits to the City of foreign investments in County Limerick and encouraging new foreign investment in the City itself.

Tourism now occupies an increasing role in our cities economy and will be targeted for further growth over the coming years. This involves building upon the work to date of Shannon Development in maintaining a tourism product base in the city and growing this in co-operation with all relevant players to a significant level.

Goal 22

Limerick will have a vibrant enterprise sector

Objective 22.1:To promote enterprise awareness at business, community, and educational levels.
Responsible Organisation: Limerick City Enterprise Board/ Shannon Development

Objective 22.2:To ensure the availability of business information and advice is a key factor in the provision of enterprise support services in the City.
Responsible Organisation: Limerick City Enterprise Board/ Shannon Development

Objective 22.3:To provide financial support for viable micro enterprise, including community based and social economy enterprises
Responsible Organisation: Limerick City Enterprise Board/ FAS

Objective 22.4: To assist and support innovation in enterprise in the City.
Responsible Organisation: Limerick City Enterprise Board/ Shannon Development

Goal 23

Limerick City will be the employment, service and retail hub of the Western Corridor

Objective 23.1:To develop the City as a centre for producer services.
Responsible Organisation: Shannon Development/ Limerick City Council

Objective 23.2:To develop and maintain the skills of the employed labour force at the highest international standards.
Responsible Organisation: FAS

Objective 23.3: Provide a comprehensive recruitment and advice service to employers and jobseekers to ensure that the Labour Market operates with maximum efficiency.
Responsible Organisation: FAS

Objective 23.4:To monitor the local Labour market.
Responsible Organisation: FAS

Objective 23.5:To promote / Administer / Monitor / Manage apprentice training.
Responsible Organisation: FAS advice service and training opportunities for people with disabilities.
Responsible Organisation: FAS

Objective 23.7: In co-operation with other agencies, provide recruitment, counselling and training for unemployed people in the designated RAPID areas.
Responsible Organisation: FAS

Objective 23.8:To strengthen and diversify the City's role as an employment location.
Responsible Organisation: Shannon Development

Objective 23.9:To encourage and facilitate increased and sustainable growth in the City's retail sector
Responsible Organisation: Limerick City Council

Goal 24

Limerick City will be the Regional Sporting Centre of the Western Corridor

Objective 24.1:To further develop Limerick as a regional sporting capital
Responsible Organisation: Limerick City Development Board

Objective 24.2:To promote health, sport and leisure in Limerick City and the Region
Responsible Organisation: Shannon Development/National Coaching and Training Centre

Goal 25

Limerick City will be the investment, technology, multimedia and design hub of the Western Corridor

Objective 25.1:To develop the city as a centre for producer services
Responsible Organisation: Shannon Development / Limerick City Council

Objective 25.2:To ensure Limerick continues to attract foreign investment.
Responsible Organisation: IDA

14/06/2007